How to Get Instafamous: Be All the Bilzerian You Can Be

Never underestimate how stupid the mob is. Picture a sheep wanting to become famous on Instagram; is that ewe? Do you long to ram yourself into the digital memory of as many members of your flock as possible? Do you #love very #cute #instagood images of #kittens and other #feelgood stuff? Do you wrestle with issues of ego over id, and aspire to a NSFW lifestyle? Is getting famous your sole goal in life? Personal marketing in the twenty first century is de riguour, it seems. Instafamous is the new measuring stick, but don’t beat yourself over the head with it.

How to Get Instafamous: Be All the Bilzerian You Can Be

“It’s not just what you sell. It’s how you sell it”, according to someone called Dharmesh Shah. Inspiration is the mantra of the modern era, in his mind. It is shortcut heaven, where you can become famous for playing poker and, generally, playing with yourself. Social media is like a permanent stay in the supermarket checkout aisle, confronted by all those celebrity porn magazines. There are those that aspire to this kind of infamy and those that wish to escape from it, having already achieved it. Keep your private life on lockdown to avoid the glare of prying eyes and salacious appetites.

Remember those sheep on the mountain side, where the grass is always greener…on the other side. Are you a bah, bah, bah…barbarian or a true Hellene in every sense? Be generous in your outlook and behaviour. Give out lots of free gifts, whenever you can, but not crap, make your Troy horses worthy of your time and energy. Open your world to the camera-eyes of the globe. Present yourself to their view with all the verve you can muster.

The dilemma is not, just, how to get Instafamous, it is how to stop it once you have got there. Wear famous brands, like No Logo. Demand that multinational corporations like Nike, Apple and Google pay their fair share of tax on offshore earnings. Race a horse in the Melbourne Cup and call it “Ban Gambling”. Share photos of yourself with scantily dressed kittens. Always smile, even, when attending funerals and wakes. Smile, #smile, and smile some more. Eat more lamb, even, if you are a vegetarian. Wear Ugg boots in summer, but not much else. Trust in following the flock, wherever it leads. Be yourself!

How Are You Marketing Yourself Online?

The modern workplace is fraught with peril: from the inevitable ill-timed papercut which always seems to appear on the finger that you most need for texting, to individuals who eat your clearly marked food out of the fridge. However, no peril is greater or more costly to a business than that posed by the improper use of social media during working hours. People love to be connected at all times and even while at work, millions of people regularly check their social media feeds, like Facebook, Twitter, Snapchat, and a slew of others. Collectively, this results in the loss of hundreds of millions of dollars of productivity around the world. The truth, is social media is not the enemy of your business; rather depending on how it is utilized, it can actually be its saviour.

How can social media help my business?

First and foremost, you will need to design your own personal digital strategy. The use of social media has been instrumental in the meteoric rise of many campaigns and businesses around the world, from presidential campaigns like Barack Obama’s in 2008, to creating billion-dollar industries like Facebook. The fact is, social media is an immensely powerful tool when leveraged correctly to be able to get information about your business out to the public, to help people understand what you and your business offer, and in many cases, to help build an important fanbase of individuals who will not just follow your page on Facebook or other social media links but will share them to other friends as well.

Doing it right

One of the most important things about getting your social media strategy done right is to have a professional social media marketing team helping. Just owning a Facebook, Twitter, or Snapchat account is not enough to be considered expert. There are specialist advertisers who work to help increase your social media footprint and get your information out in a way the public will find interesting – and that will become self-perpetuating.

Self-perpetuating is the key. The goal, of course, is that for every one person you reach, he or she will send it on to many others. When done correctly, this can lead to greater than exponential growth as friends share with other friends about the services or products you offer. However, a winning campaign is not done by chance usually, but rather it is done by individuals with expertise in the market, people who understand the power and the proper utilization of social media, and by individuals who know that it is not just enough to put out a good deal, it is more important to utilize social media to make a human connection with your prospective clients.

Making a strategy that’s right for you

The kind of strategy you implement and the things you will do will all vary between different businesses and depend on you as a person. As mentioned earlier, the greatest tip for being able to enhance your web presence, and get people to follow you and share details on social media, is the social aspect. Work less on trying to sell items, and more about selling the brand. Work hard at actually creating authentic digital social relationships with prospective clients and let them do the advertising for you.

Online Interior Design Games Becoming Explosively Popular

Online Interior Design GamesWhen we think of online games, the common notion would be that it is primarily a distraction and a good form of entertainment at the same time. But did you know that there are also online games where the ultimate objective is to build, design and decorate a virtual house? Yep. Adorning and accessorising these virtual spaces can be amusing and fulfilling, too. In fact, online interior design games are becoming explosively popular, thanks in part to TV shows about real life kitchen improvements. For more details about real life kitchen improvements you can click here.

Online Interior Design Games Becoming Explosively Popular

For amateur interior designers and professionals out there, a lot of home decorating apps, online interior design games, and online virtual room programs and tools are just a click away. Everyone can feel and act like a superstar home designer as a result of the growing number of online interior design games and apps available on your handheld devices.

More often than not, our designs for home improvements and renovations do not look good in reality. The dining table and chairs we really want may not fit perfectly well in the dining area’s theme and size. Moreso, it can be quite difficult to tell if plastering our kitchen walls with shades of red will look appealing. Truth be told, choosing the right furniture, wallpaper, window treatment and appliances tend to be overwhelming. Fortunately, there are online interior design games and apps that will guide us in designing our homes and that will allow us to express our creativity. Here are some of them:

Best Online Interior Design Games and Apps for You

  • The Sims 3

Well, who doesn’t love Sims? Right? One thing that we love about the whole Sims series is that users can build their own dream house and furnish them. If you don’t have the finances yet for a real-life home improvement, you can create your own virtual avatar in Sims and develop your own virtual space for free.

  • Digital Dollhouse

Digital Dollhouse is the virtual take of our childhood favourite dollhouses. In here, you will build your own room where you will show off your unique taste and style in home interiors. For sure, people are going to love your design!

  • Homestyler Interior Design

This FREE app will let you capture an actual space, upload it on the app, and furnish it with an array of real items that are updated regularly. Homestyler Interior Design will help you change the colour of your wallpaper and change your home furniture in real time. If and when you are ready to purchase the item, there is a detailed product description and price range on every item.

  • MagicPlan

MagicPlan is an awesome tool that can give you a floor plan of an actual room. Just take a photo of the space you would want to renovate and the app will take the measurements for you.

Is Sex Safe on the Internet?

The Internet has proven itself to be a useful tool in today’s world. With it, we can send files in a matter of seconds. For foodies, they can now look up for new restaurants and read customer reviews without having the need to check it out by themselves. More so, the Internet provides us a seemingly boundless communication network where people who are miles apart can do business or talk about personal things.

Due to these developments, many businesses have increased their online presence. As a matter of fact, companies now include digital and social media marketing as part of their marketing strategy. Even industries that offer explicit content have also proliferated online. Based on data, 4 percent of the most trafficked websites are adult themed. But despite this number, it seems that sex has dominated the digital sphere.

People who are looking for casual fun can book escorts or prostitutes in just a click. Moreover, porn websites have reigned the Internet traffic. Without a surprise, anyone can now have online sex. With all these too much sex stuff going on in the Internet, how can we be assured that sex in the digital sphere is safe?

Online Prostitution

The Straits Times reported that 15 people were arrested for “advertising the sexual services of female escorts online.” Thanks to the Internet, almost all businesses made a leap towards digitization, the sex industry included. While some people enjoy the perks of a legalized prostitution, some government agencies are continuing their crackdown on street prostitution and online prostitution. Before making transactions for such service, make sure that it is allowed by the law.

Cyber Sex Tourism

Third world countries, such as the Philippines, are the leading destination for cyber sex tourism. Children are forced into doing lewd acts or the sexual requests of pedophiles from Western countries. Exploitation like this on children is illegal. Despite efforts to suppress cyber sex, the industry still managed to bring in billions of dollars each year.

As disturbing as it may sound, there are people whose fetish involved children. Sexual exploitation of children is a criminal act in countries such as the United States and Australia. Parents should protect their kids from these sexual predators, and not act as the pimp of these innocent kids.

Skype Sex

Couples who are far from each other usually take sexual satisfaction in pleasuring themselves on cam. Doing “Skype sex” is not a new thing in this digital era. There are people who visit chat sites and look for people they can get off with on cam. For those who frequently do this, be extra careful with your partner on cam. You don’t know whether he/she is recording your digital tryst. Your hot Skype session might be one of your headaches the next day.

The internet has made our lives easier than ever. This being said, we should be careful in harnessing its wonders, especially when sex is involved.

Green Community Fighting a Losing Battle for Digital Eyeballs

It does seem to be true that less and less people are caring about the environment in terms of visible space on the digital platforms. It could be a reaction to the huge amount of exposure generated by the global warming scare of the last decade. Human beings have a limited attention span and nobody wants to tune into bad news for too long. There are people on this planet, who thrive on being doom sayers; and that has been so since the advent of eschatological millenarians. There are pessimists and there are optimists; and perhaps we are in a more optimistic phase.

Folks online, would rather see pictures of puppies, funny videos, or selfies of each other right now, than the green gloom of impending cataclysm if we don’t act now message. How can the green community engage social media, websites, and digital newspapers better? I think that you have to vary the style of your message to keep cutting through and grabbing people’s attention. The old chestnut about the boy who kept crying wolf is relevant here; you cannot keep sending an alarmist message without understanding that its effectiveness is diminished by the regularity of its appearance.

Green Community Fighting a Losing Battle for Digital Eyeballs

Al Gore made sure that the world heard about and saw the potential for disaster that may be on our doorstep. Countless copies of the same basic message came after his and the media gorged on green everything for a number of years. The public got sick of green; the colour green became the anathema to the new black. Many positive changes were initiated by the frenzied festival of green that wrapped the globe in a green kaftan. Green will come again, but it will need to be a different shade of green; not so black and white.

Eco-disasters are still occurring around the planet, in places like China and Brazil. Groups like are doing a fine job of spreading that important message. The problem will not go away, just because the public have grown temporarily bored and jaded by the topic. Greenies will be hoping for a disaster to strike a western community, to ramp us interest and push those Islamic terrorists off the first page. When green moved out from the exclusive domain of activists and into the wider business community, its message was diluted by capitalism. That was a conscious strategy to get everyone involved in saving the planet, but it has its costs in terms of media interest.

Personal trainers that get best results online through great marketing strategies

As a personal trainer I am always marketing myself. I always have my business cards with me, ready to introduce myself to any potential client. I often stand on street corner handing out flyers, introducing myself as a personal trainer. However, it is equally important to ensure your digital life on line reflects you as a personal trainer.

Your digital life on line reflects everything that you have ever publish via the web and I do mean everything. Facebook posts, selfies, Instagram it all counts and it is mostly permanent. So I would advise to be very careful when posting something on line. I often wonder who people are trying to impress when they post information on line. As a personal trainer it very important to present a professional image on line. As a personal trainer pyrmont professional, clients will entrust to you very personal information and it is important that clients have faith in you, and one silly selfie or tweet could destroy that trust. So that is the negative side of your digital life on line.

So how does a personal trainer learn how to use social media? Now remember we are trying to use social media to promote a business, we aren’t using social media to catch up with friends or organise a diner date, so just using social media is not going to cut it. Social media is constantly changing and has many more features than the casual user would ever use. I often buy books on social media apps, $25 for a book on a new app can be a very good investment. The aim of your digital life on line is to coordinate, consolidate and distribute.

It is possible to spend hours on line sending tweets, updating Facebook profiles etc, however this is not the aim. Your digital life on line is all about efficiency, spending as less time on line as possible. Anybody who enters your little area of the web should be able see who you are and alert you to their presence. Your web page needs to link to your twitter account, to your instagram account. It has taken me many hours to get my digital life on line organised, but it has been worth it.

What is SEO and how does it assist businesses become more visible online

Search Engine Optimization is a combination of actions that enable a website to rank highly with search terms that visitors use when seeking information online.

In the year 2015 many of us have completely moved away from using traditional communication channels such as TV, Newspapers, Television to help qualify our buying decisions. Google’s search engine has since grown into a global institution for individuals, communities and organizations to setup digital shop fronts to sell their services and offer assistance to others who require a job to be done or a problem to be remedied.

Being knowledgeable about how Google ranks website pages can enable enormous opportunities for people to thrive and achieve business success while working with the new age of digital marketing that we are all now living within. With this said most businesses and individuals tend to fall short of implementing the correct strategy for obtaining top rankings online, to get the best results what is usually needed are specialists who work in the field of SEO that can guide and adjust digital strategies so that everything works the way that would achieve the best result and success.

For all those that are new to the field of Google Search and SEO a great case study and example of it working is through reviewing a search term such as compensation lawyers which many people are looking at currently due to the Volkswagen class-action that has been in the media recently.

Usually when someone is searching for a particular topic, such as compensation lawyers, they will use a set of keywords which tend to be two to four words long that are submitted into the search container on the Google home page screen.

Google will then review all of the websites that have content that relates best to the topic and present them to the visitor. The websites that have the best content or who have implemented the best SEO strategies are the ones that tend to rise the highest on Google search.

Digital Locksmiths Are Vital For Online Security

Security is something that should never be taken for granted. This is the reason why we take the necessary efforts to lock our homes in an effort to keep ourselves as well as our precious belongings kept safe from harm. A huge number of locks are used and manufactured on a regular basis making it fairly accessible. With that being said, there is one particular field where security is taken lightly and that is over the internet. With the advancement of modern technology digital locksmiths have become vital for online security making it an essential part of our everyday lives.

Commercial locksmiths have often shared their knowledge and insights about online security for the online community to make use of. There are a lot of factors that need to be considered when dealing with online security. For instance, digital locksmiths advise online users to update all the software and firmware to fix any possible vulnerability. Patching security updates help reinforce online security within your system. However, a huge number of people often find these updates to be of quite an annoyance. Updating your system will probably take awhile especially when you’ve disabled the security updates for a considerable period of time. That is however, the price that we have to pay if we want to make sure that our online accounts are not in jeopardy.

Online safety starts with the user. In such cases, a strong and unique password is advised. A password is considered to strong when it is at least 8 characters long, doesn’t contain any words you’d find in a dictionary, does contain several special characters and uses a mixture of uppercase and lowercase letters. In addition, it is advised to have a unique password that is used for one and only one account. That way if one account is breached, your other accounts stay secured. To avoid forgetting your online passwords, a password manager becomes very handy as it remembers your account credentials so you don’t have to. When you need to log into a website or a program, the password manager will fill in the relevant details for you.

For websites, the use of two-factor authentication is becoming relatively popular. This is where a password is backed up by a code linked to a specific mobile phone. This adds that extra layer of security for your online accounts. Antivirus software is also good at detecting everyday/common malware that helps about having your online information in danger. Last but definitely not the least is to avoid posting unnecessary personal information online can have serious repercussions.

Online security as mentioned earlier is something that should not be taken lightly. It is unfortunate to hear that huge numbers of accounts are being compromised on a regular day to day basis leaving online users powerless with little to no control over their respective accounts. Online users on their part need to take actions to ensure that their accounts are kept safe and away from harm’s reach. If you feel that your online accounts are not safe, make sure to do the necessary changes and review the follow the steps in keeping your online accounts reinforce as mentioned above.

We can help you with your online security – if interested email our Sydney online security expert.

Online Retail Can Work Big or Small

Online business is a booming industry and a growing of companies and business owners are making the necessary changes to integrate their services over the internet. This is indeed a noteworthy endeavor especially with the rapid growth of online users in this present day and age. Newcomers in the online business industry however, feel a bit reluctant to test the waters with regards to integrating online services. Some find it intimidating to start an online retail business especially since there are already several established brands that are out there in the market. With that being said, online retail can definitely work big or small particularly when business owners play their cards right.

As mentioned earlier, several established online retail brands have already setup their services over the internet. This however, did not stop a huge number of small businesses from starting their own online retail store as well and they were able to find a good measure of success and now have a steady supply of customers on a regular basis. How were they able to find success in such a competitive environment such as the online retail?

Well the answer is simple, big online retail brands provide a huge variety of products to their clients on a day to day basis. Their item selection is vast and expansive giving their customers a wide array of categories to choose from making purchase easy and fast. One minor detail however that they are missing are the customizations, special offers, discounts and other great incentives which small online retail stores really excel at providing.

If you are looking for linen sheets in Australia for example, the Amazon store front may not be the most practice place to shop for such items. They do have a wide selection of linen but customization is either limited or not an option at all. Small online retail stores however, know what they are doing and are more focused in a more user defined experience in which their customers have firm control over the items that they are purchasing.

The demand of linen sheets can vary from person to person. This is the reason why it can be a bit of a hassle to purchase these items in big online retail store. The smaller ones not only give their customers a variety of linen options to choose from but also allow several customizations for their products. These small online retail stores are also confident that they can provide whatever size that they need which totally depends on their customer’s preference and taste.

In addition, small online retail businesses are able to engage directly to their customers and the response time is definitely shorter compared to the bigger plays in the online retail industry. A more customer oriented approach makes their clients feel that they are special and are worth every minute of their time. This in turn makes it easy for customers to change any minor detail that they like before purchasing them.

There is no denying how popular the bigger plays in the online retail industry are. With that being said, success is not measured depending on how big or small your online retail but is gauged depending on the quality of service and products that you provide to your clients.

What Social Media Is Next – And Will You Embrace It?

Social Media.We’ve seen a fair share of social media websites that aim to innovative and change the way online users interact and engage with their friends, loved ones as well as relatives. Companies and business owners alike love the overall attention that they are getting with this particular platform. Social media truly is the next big step in terms of marketing and promotions with millions of daily and active users who are logged in their respective accounts. For modern day entrepreneurs a good question to ask them is that are they willing to embrace social media?

We’re already quite familiar with Facebook, Twitter, Instagram as one of the fine examples of social media websites. With that being said, likes and preferences can oftentimes changes allowing several opportunities to find the next social phenomenon. Many have step up to answer the call paving the way for new social media websites each with their own unique feature and brand. Further, the emergence of several phone related apps has vastly improved how we share our experience to our friends as well as to our followers.

Take for example, Periscope which allows users to broadcast live video from anywhere to the world through their mobile devices. Followers can join, comment send users hearts in real time as they are broadcasting. It is like watching their experience from your very own perspective which is quite a nifty feature. Another related App is Meerkchat which functions quite the same providing one of the easiest and most powerful way for spontaneous shared experiences. Pressing ‘Stream’, allows users to instantly live stream video from their phone to everywhere.

Chatting has also seen several changes embracing the latest and up to date trends. For instance, Snapchat allows for fast and fun mobile conversation. Users can snap a photo or a video, add a caption, and send it to a friend.

These new platforms can be handled and developed for business and this is made possible through management of new social media. This in turn makes it easy for companies to integrate their services and brand to the respective social media platforms making them accessible to a large number of users all over the world. Let us look at other noteworthy examples.

In an age where it is important to stay connected at all times, Yik Yak gives users the power to get a live feed of what everyone’s saying around them. A simple but a very intuitive feature that lets people discover the community around them.

Last but definitely not the least is Tsu, which is an invite-only platform that rewards social activity for all users. Just like other related social media websites, users can share photos, videos, and any type of content with their friends and followers. With that being said, Tsu differentiates itself from competitors by allowing its users to maintain ownership of the content they post.

The online community is ready to embrace the next big thing with regards to social media. For that matter, it is important for companies today to be open and willing to accept minor or even some drastic changes in order to cater to the preference and taste of their fans. This in turn, rewards as it helps boost their overall online presence.

Are Your Financial Planning Details Safe From Hackers?

Are-Your-Financial-Planning-Details-Safe-From-HackersFinancial planning is important for everyone. Having a solid financial plan can benefit people whatever income levels and backgrounds he is. It is imperative to have a proactive approach to securing financial well-being especially in today’s economic climate. Being prepared financially can help us reach our goals. Investing in our future requires careful planning to maximize financial returns while minimizing the risk to our investment. Today is the best time to plan and prepare for our retirement. The earlier we start planning for our retirement the better we will be financially prepared once we stop working.

Start planning for your retirement today by taking control of your superannuation. A self managed superannuation fund can help you take control of your assets. An SMSF gives you total control over how your super is invested. Make your own investment choices for your retirement than leave your super to be invested by others. An SMSF management company can help set up your account, establish fund and insurance, help in administration, actuarial, accounting and taxation.

There are over AU$400 billion in assets owned by SMSF. Due to its popularity, it’s not quite surprising that it is often the target of hackers and thieves. SMSF were more exposed to cybercrime because people rarely checked their accounts. Now that financial transactions are normally done online, it is much easier for cybercriminals to steal our private information, assume our identity and steal our assets. So you might be asking, are your financial planning details safe from hackers? Nothing is 100% safe today, even cloud storage can be compromised. Cyber hacking is becoming common these days. Banks and even government agencies have been victims of hacking.

Most people store their personal information on their devices. It is important to protect your devices when you’re online. Personal information can be stolen without your knowledge. The common denominator in all types of cybercrime from phishing to investment scams is the misuse of personal information. Information such as name, address, date of birth, phone number, tax file number and bank details should be kept. Your identity can be compromised every time you give your personal information online.

Here are some tips for DIY investors to protect their SMSF against hacking:
Be wary of websites – hackers are becoming more sophisticated they are creating websites that looks convincing even providing links to fake regulatory and government sites to add credibility.

Do not give your BSB and account number to anybody or send it via email. Bank details can be illegally used to empty the cash in your account.

Protect your identity – keep your personal details such as name, date of birth, address, photo and signature as secret as possible. Limit the amount of personal information you publish online.

Secure your devices – your computer or mobile devices may have a virus that collects your personal information and send it to the hackers. Ensure that you have a security software and strong password. Regularly update your software when fixes become available.

Ignore unsolicited email offers to purchase your SMSF shares. Guard your email address, it is best to delete messages if you don’t recognize the sender’s name.

Don’t respond to messages that your account will be closed and ask for personal information.

Websites where sensitive information is required like shopping or banking should have an “s” after the “http” the s stands for secure and should appear before you login. Small lock icon should also appear on the address bar.

If you suspect that your account has been hacked, the first thing you should do is to report the issue to the Australian Cybercrime Online Reporting Network. ACORN is a one-stop shop where you can submit a complaint to be forwarded to the relevant agency to see if it warrants an investigation. It also gives advice to help people recognize and avoid hacking or any common types of cybercrime. Reporting cybercrime will help protect yourself from future attacks and ensure that law enforcement resources can help your case.

Natural Therapists: Slow Adopters of Digital Technology?

girl is relaxing from massage by professional therapistsSeveral industries have benefited greatly from the reach, power as well as the popularity of digital technology. This in turn opened the door to several opportunities for new as well old companies alike to try out new platforms to market and advertise their business. The online media space has been one of the most effective ways to develop brand and product recognition and is now being used by a huge number of business owners all over the world. With that being said, there are some fields that are still adapting to such changes making progress a bit too low.

Natural therapists are considered to be slow adopters of digital technology. The reason behind this is that the field of natural therapy is somewhat of a niche market and a lot of practitioners think that online advertising isn’t that quite important. This however, changed gradually over time as some are starting to wake up.

We’re seeing a lot more natural therapists on Linked In, but some are going much further than that. Health professionals and psychologists are realizing you can’t think that having a $150-per-year profile on a health directory is going to make you successful. Indeed, Linked In is able to help to give natural therapists some form of online exposure but clearly that is just not enough especially today as hundreds of Linked In profiles are made on a regular day to day basis making it harder for one to stand out amongst the sea of crowd.

SEO have been a very good in giving companies a good measure of success in the online industry. They are able to generate traffics and leads for them and use this to draw the attention and interest of a specific target audience. It is good to hear that some health professionals such as Balmain Osteopaths are even, as a small business are getting on-board with SEO companies and their earnest efforts integrating their services over the SEO approach did not seem go to waste.

SEO’s seamless and less intrusive approach in advertising is one of its many features making it awfully popular in different industries. The field of natural therapy is slowly adapting to such changes and this is quite apparent as more and more individuals are making good use of several search engine websites when looking up a particular service such as therapy and massage. Companies are more likely to be one of the generated search engine results when they make use of one of the many features of a SEO agency.

Natural therapy is a booming and thriving industry with a growing number of practitioners as well as interest especially to those who want to make good use of this particular service. Make it easy for your audience to find you over the internet. Look up and inquire about the services of a SEO agency today. Learn more about SEO services and how they can affect your company’s popularity today. Fortunately, finding them online is quite an easy task.

Current Office Protocols on Social Media

Current-Office-Protocols-on-Social-MediaWe live in a digital age where smart devices, blogs, texting and social media use in the office are a reality. They are all part of the current workplace. Some companies recognize the use of social media as a way to increase connection among employees, clients and customers, while others block it to make sure employees stay focused on their work. The enterprise recognizes how unrealistic it is to expect employees to completely ignore social media at the office. How companies deal with social media use in the office is a direct reflection of their corporate culture.

The recent trends show that 54% of employers are blocking social media use at the office. They believe that social media is a great time waster, the 21st century version of the water cooler. By implementing a complete block, employers feel secure that their employees are spending their time doing the work they are paid for. But a study show that blocking social media access doesn’t work and it’s counterproductive. Employees spend more time finding a way to access social networking sites than actually visiting it. Most workers today have smart devices so it’s impossible to stop them from peeking to look for their social media updates in Facebook, Twitter  and Instagram.

According to a study conducted at the University of Melbourne,  employees with access to social networks were actually more productive than employees in companies that block access. Employees who reward themselves by visiting their Facebook or Twitter account after completion of task are more invigorated and get more work done. They get nine percent more accomplished compared to their blocked counterparts.

With social media becoming a ruling means of communication, companies blocking social media access find an ally in enterprise content management system with social capabilities like SharePoint.  SharePoint 2013 enables employees to gather inside a private and secure social network thereby improving employee communication and collaboration. It makes employees more connected, and in turn reduces turnover and boost productivity. SharePoint 2016 is expected to give additional social functionality.

Social media today is used to meet corporate objectives in areas like marketing, customer service and sales. Companies allowing social media use in the office have implemented a formal policy governing its use. There is a code of conduct or guidelines expected from employees who use social media. The current office protocols on social media serve to provide standard of professional practice and conduct on social media use. When employees are on duty, they are required to use official time in an honest effort to perform their duties even with personal social media access.

Social media is neither secure nor private; posted information can go viral with no way of removing all traces of it from the Internet. Employees must be responsible for what they post online. They will be held responsible for the things they publish online even when they are at home on their own time. Employees are expected not to engage in any illegal activity and should respect others’ copyright, trademarks and the like when they’re online. They must also be polite and respectful to encourage constructive criticism when representing the company.

A smart office protocol on social media use supports employees’ natural inclination to use social media intelligently while ensuring the company is safeguarded from security risks. Company’s social media policy is a great place to reaffirm company culture. It is not enough to have a social media policy – employers must spend time and effort in training their employees about their policy. Having a clear social media policy can help employees to be responsible and think before they click.

Online Lead Generation Is The Capitalist Fuel Behind Social Media

online lead generation

Social media marketing has stood out as the primary platform for generating and nurturing leads. Compared to other channels such as telemarketing, direct mail, PPC and trade shows, social media can generate virtually 100 percent more leads.

Another interesting observation is that lead conversion, which is the prime focus of majority business owners, occurs 13 percent higher within social media as opposed to average digital marketing platforms.

Other essential factors that have boosted the popularity of social media as the prime platform for lead generation include:

• 77 percent pf B2C marketers claim they acquired clients via Facebook.
• 64 percent of marketers have quoted social media as the most essential lead generation strategy; the top one being content creation.
• Social media, compared to outbound marketing, boasts a much higher lead to close rate.
• Since 2006, social media has witnessed 365 percent increase in growth.
• 24% of the companies that use social media witnessed an increase in revenue.
• Companies that use social media experience up to 45 percent reduction in marketing costs.
• Social networks take up to 23 percent of all internet users.

Such compelling stats and facts clearly illustrate how social media continues to be the driving force behind the effective online lead generation.

These, in addition to other observations, have profiled social media as an extremely powerful online channel. Moreover, social media is poised to continue defining how people connect with products, brands and services in the near time to come.

As a business man, it’s befitting establishing a strong presence all over the social media realm and proceeding to leverage the potential these channels have when it comes to generation of leads through making use of tested digital marketing strategies.

Each business apparently knows and understands the importance of brand awareness through the use of social media. But what has stood out most though is how online lead generation has played central and doubled up as the driving force behind the continued growth of social media.

If you are just beginning on a lead generation campaign, Twitter, Facebook, Google+, Pinterest, Instagram, YouTube, LinkedIn are all amazing places to start. Remember, quite recently, an annual report on Inbound marketing by Hub Spot revealed that social media generates virtually double the leads of direct mail, PPC, direct mail, telemarketing, name it.

The Bottom line

From all these observations, it remains pretty clear that online lead generation continues to fuel social media in offering untapped unlimited opportunities for businesses to connect with potential leads all over the word.

Marketing Strategy for Tradies

Marketing Strategy for Tradies

It’s a competitive world and apparently, tradies haven’t been spared either. Since they provide valuable services, everyone definitely needs them.

However, how do your prospects find you and amongst all other available tradies in your field, decide to choose you?

Well, the key entirely lies on how effective the marketing strategy for tradies you’ve chosen works. So today let’s share this vital knowledge on the best marketing strategies and secrets available and how one can make the most out of them.

Create great customer experiences

First, find out what it is exactly your customers want. Thereafter, upgrade your standards of service and master how to do it best.

In addition, develop systems in order to smoothen your operations. Remember to also learn how to deal with difficult clients.

Integrating all the aforementioned will not only create loyalty, but more leads as well due to referrals from satisfied clients.

Securing your place in google places

Google place listings seem to be consistently gaining increased prominence in search engine result pages due to their geographic terms, for instance, plumber in Brisbane.

An interesting fact about these listings is that they are completely free and highly effective in attracting potential clients to you.

In addition, enlist in directories, get onboard with a credible SEO company, and fully optimise Google My Business and ensure you enlist your business with the right information in order to secure your place today.

Engage social media

Indulge diverse marketing campaigns that focus majorly on generating content that largely attracts the full attention of prospective clients thus encouraging them to like and share it as well within their small networks.

Facebook currently constitutes a great place for lead generation.

There are several other social networking sites and blogs that allow interpersonal communication amongst members, developing healthy relationships as a result.

As a businessman, you need to join this channels and integrate strategies that will assist you create more traffic towards the company and expand your digital front as well.

Enhance your Email marketing

Email marketing is an effective marketing strategy for tradies of all types.

First, come up with an email list then create important, convincing information that you’ll send to all the prospects and clients. Don’t also forget to send out Newsletters.

Review your website

If you possess a website that advertises your services amongst other functions, then it should also double up as your prime platform for lead generation. Make the content on your website is captivating, live and informative as well.

In addition, make optimum utilization of search engine optimization since it boasts an immense potential to get you more leads and visibility.

Bottom line

Success in business or whatever other activities you are involved in majorly lies on how effective you communicate, market and deliver your services or products.

This is especially true for tradies since they have the potential to start and run their own business then eventually face tough competition and other business challenges.

If you carefully integrate and fully implement each marketing strategy for tradies that we’ve listed, then you can easily maximize on your business and quickly rise to greatness.

How Can The Internet Help With Learning Difficulties?

Internet Help With Learning Difficulties

Technology has proved to be essential in dealing with learning difficulties. The internet, in particular, has been at the core in ensuring that much of those tools aimed at optimizing learning, for those with learning difficulties, work effectively.

One particular aspect in regards to the internet that has stood out is assistive technology.

Assistive technology

Assistive technology basically refers to devices as well as services aimed at increasing, maintaining and enhancing the capabilities of those with learning difficulties, especially students. They include majorly computer programs and tablet applications.

Assistive technology is available in order to assist individuals with various types of disabilities, including cognitive problems and physical impairment.

It’s an effective approach since it allows an individual to reach their highest potential by capitalizing on their strengths and bypassing difficult areas.

Interestingly, a good number of individuals with learning difficulties have displayed great success soon as they are allowed to utilize their abilities to work around their challenges or rather disabilities. Now, assistive technology blends both practices.

Mathematics problems

Various scholars have cited the internet as a reliable tool in facilitating effective learning for those with learning difficulties in mathematics.

Its has the potential to influence the maths being taught and enhance the student’s learning. The internet offers a huge variety of research-based practices, resources, interactive websites, lessons plans, name it to assist in this.

In addition, it’s a place where otherwise reluctant students can engage as a valuable teaching resource to them. It’s quite important to note that some students can stay with a game well past the designated time they usually stay with a paper and pen.

Peers and small groups can as well use internet mathematics resources.

Color blindness

Color blindness is a common visual disability for most men. It’s the inability to distinguish between colors.

Most affected individuals are unable to read text on many websites.

Nowadays, most sites use sufficient color contrast as well as redundant information for color. Most do these by featuring out names of the colors of the various items on the internet as well as going ahead to display a sample of the color.

Therefore, the majority of those who suffer from this can easily access the internet and be able to easily find out what they want as opposed to doing it the other way that doesn’t involve using the internet.

Web-based instructions for the deaf

Most institutions have no idea how they can provide material in accessible formats to the deaf.

Nowadays, there are guidelines that dictate how one can design websites to be accessible to such individuals, including those with multimedia.

On-line students who are deaf can now access transcribed lectures through the institutions website. This has been done through synchronizing audio resources with video descriptions making it very comprehensive for such students to learn.

Also, other internet-based solutions that have been key in assisting individuals with learning difficulties include:

• Graphical images and text to speech softwares for those with dyslexia.
• Pages with style sheets for those with hand tremor, central field vision loss and short-term memory loss.
• Different search options for those with cognitive disability such as down syndrome.


Apart from the internet being a reliable tool nowadays in assisting those with learning difficulties, disabled people are themselves extremely interested in using the internet to learn. It’s now pretty clear that the internet now has immense potential to enhance cognitive abilities, academic performance and the overall performance of an individual with learning difficulties.

Blue Collar Industries: The Most Aggressive For Google Rankings

In the online digital universe, the most important element to a web presence is ranking, because these days, all of the buying decisions start with an online search.

Google Ranking Blue Collar JobsYou would think that lawyers, real estate agents or banks and medical centres are the ones who would care most about ranking well on Google, but in fact, it’s the plumbers, custodial workers, pest control companies and builders who are the most aggressive when it comes to getting at least a spot on the first page of the search engines. Even painters, construction foremen, end of lease cleaning providers, and kitchen removal people are fanatical about their Google rankings.

Getting found online when people type in a phrase or keyword is now absolutely critical. In fact, the success or failure of a business may be due to their results in a Google search when customers are looking online for products and services they offer.

So, how does a blue collar industry or worker get to the top of Google ranking? What everyone needs to know is that Google loves quality, authenticity, authority, and usability.

• Start by having a plan and conducting research, then learn and implement marketing basics.

• Build a website or even a blog site and structure it so that it’s organised, interesting and easy to navigate.

• Invest in content marketing and SEO. A local service that’s in high demand like a pest control business would benefit from content marketing and SEO. Customers in need of this type of service use Google and other search engines to locate one. Showing up first in the search engines gives that business a head start, and then the potential customer makes further decisions based on what they read on that website. It’s crucial to have well-written and high quality content as it will serve to inform those that are interested in your services and provide them value making them decide on picking your company.

• Build a digital footprint by connecting and reaching out to others. You can do guest blogging or do PR and even partner up with other sites. This way you can fuel the content machine by having backlinks, mentions, content distribution which can create connections organically.

• Be social and connect to networks relevant to your audience. Whether it’s Facebook, Twitter or Instagram, every social media platform should be considered as these channels can greatly help a business in connecting and interacting with the best possible audience.

It does not come as a surprise why the blue collar industries are the most aggressive for Google rankings. Since they are on the lower-paid margins of the economy, dominating the search engines would mean more income and stability.

Will Facebook Soon Be Social Media For Over-50s Only?

Since its launch in 2004, Facebook has transformed the way people communicate and express themselves, voicing out opinions and sharing them with the world. As an online social networking site, Facebook has something to offer to different age groups – from connecting with friends and family, as well as keeping them aware about the news and world events.

Facebook Social Media for Over 50s

The growth of older adults using social media has been surprisingly high over the past years. For the 50 and over age group, Facebook is more appealing as it’s very easy to use. With this platform, there is little need to remember names or email addresses and it offers real-time access to people at different locations around the world.

Sharing and the need for communication become more vital with age, and this is why Facebook is also more attractive to older people. It’s a platform for them to share their feelings, opinions, and experiences relating to their world, their home and family with friends via videos and photographs.

Aside from being social, Facebook may be a really good vehicle for older people to find what they’re looking for in terms of social commerce and even financial planning help.

Facebook used to be a one-stop shop for all social-networking needs, but there has been a notable decline in its younger demographic, particularly the teens and the tweens. It’s no longer the younger crowd’s favourite digital hangout as the way people are engaging with social networks is changing rapidly.

One of the other reasons why the younger generations are jumping off Facebook is because of the emergence of different social networking sites and apps which is dividing their attention. Teens and tweens like social media platforms which lets them do it all – write, text, chat, and meet new friends and share their pictures and videos, and they don’t mind joining and keeping various sites as each one offers something interesting and different to them.

Some of the apps and websites the younger generations are heading to after Facebook are:

Micro-blogging apps and sites

Texting apps

Self-Destructing/Secret apps

Chatting, Meeting, Dating apps and sites

With Facebook losing its younger audience, the big question is, will it soon be social media for over 50’s only?

Online Reputation Management vs Online Dating

Online-Reputation-Management-vs-Online-DatingOnline dating has become socially acceptable nowadays, daters can now choose from more than 1,500 dating sites in the internet to find romance online. Many online matches resulted to marriage, yet finding romance in the internet may also pose potential hazards to daters. Dating sites can unintentionally expose users to online reputation management problems.

Potential risk for online daters:
• The more personal details you provide to dating sites such as telephone number or email address, the more you put yourself at risk.
• Many people misrepresent minor or major aspects of their lives on their online dating profiles.
• Overseas financial scammers use dating sites to exhort money.
• Meeting strangers can pose potential threat to physical safety.
• Digital photographs may contain information that can compromise privacy.
• Spammers can use email address to add to their spam lists.
• Location based awareness in mobile devices is easily searchable and can reveal identity.
• Prescreening by dating sites doesn’t mean people gave accurate information.

Everyone needs a positive online image especially those who are dating online. Potential mates are more likely to research about you, so a positive reputation is your most valuable asset. Your online reputation is influenced by what you post and what others say about you. You’re leaving digital fingerprint everywhere you click, that’s why you need to be careful about what you post.

Search engines and social media sites like Facebook, Twitter  and Instagram  play major role in building online reputation. Internet searchers can type queries about anybody and seek pictures, videos, status updates online. People can now be easily identified with gender, birthday and zip code. This information is easily gleaned from many online profiles from social media and dating sites. Online users may be more exposed than they realize.

The surest way to protect yourself in the world of online dating is to safeguard your personal information. Here are some tips to avoid reputation risk of online dating:
• Keep your online professional and personal lives separate.
• Use a free email account from Yahoo, Gmail or other service provider; don’t use your home or company email address.
• Create a unique password for your dating profiles.
• Use your first name or username in your email “from” field when you communicate via email.
• Create a username in your accounts instead of using your given name.
• Don’t provide telephone information or home address, communicate via Skype, or you can buy a disposable cellphone for your online dating needs.
• Don’t provide personal information unless you know the person well. Even last name or phone number can be used to locate your home address.
• Change the bio text that’s imported to Tinder  or any application that uses Facebook. Remove websites or other links and replace it with generic description about yourself.
• Make sure that only friends can see your updates on Facebook and other Social media.
• Make sure your confidential personal information like social security number, credit card or bank details is not being displayed on any site.
• Remove metadata from jpeg images or scan photographs before sending it. Avoid risqué pictures; they can harm your online reputation. Think twice before giving photos to anyone you meet on online dating sites.
• Search your name on Google to learn more about you. By searching for yourself you can check if there are damaging content in your search results. Unfavourable content will keep you from meeting that special someone.

Online reputation management is important because we live online. You need to be careful about what you do, say and what you post. To get the most out of your online dating profile and not scare away potential suitors, you have to customize who can see your updates and delete unwanted information about you that appears online. Regulate who sees your information to ensure your privacy is protected and personal information isn’t accessible. By limiting personal information you safeguard your safety and security.

Can Your Personal Sexual Preferences Be Hacked?

In this digital world, no one is no longer safe from hackers, and the risk of attack rises significantly every day. Hacking used to be constrained to big companies like SonyeBayEvernote and Feedly, but this is not how it is today. From large to small companies, celebrities and even regular consumers, we all have something of value to protect, and for hackers, everyone has become a potential target.

We know from the reported incidents that there has been a significant increase in the number of data breaches at the present time where personal information such as names, birthdays, email addresses, telephone numbers and bank account information are exposed. Even personal sexual preferences can now be hacked!

One of the victims of the recent hacking attacks is Adult, one of the world’s biggest adult dating sites for people looking to find dates, hookups, swinging partners, sex communities and other alternative partners.

Hacked Adult Friend Finder Site

The adult dating site’s members are extremely concerned that their most sensitive and personal information has been leaked since most of the members’ data, such as names, email addresses, birthdays and even sexual preferences and fetishes are among the personal information stolen by the hackers.

Members of this site are required to sign up and typically have member profiles where they can post nude selfies or express their sexual interests or fantasies. Since it’s almost like a social network for sex, we would generally think that they meet up for sex, have phone sex or whatever they agree on. They also provide credit card information to pay for a subscription or unlock additional features.

All hacking incidences come with losses beyond measure to the victims. The information they have provided in their profile can be used by cyber criminals to blackmail them, which can also lead to an emotional trauma or a devastating financial loss.

The reality is that hacking has become painfully common and goes largely undetected. The cyber criminals are out there. They are extremely clever and they mean business which means we all have to find a way to protect ourselves and tighten our security so that we do not become a victim of online fraud.

Tracking Waves of Desire in the Online Adult Industry


When you’re feeling an insatiable urge to explore the porn industry, you’d assume that the large American websites would be tracking your clicks. But recently even when you click between local escort or brothel websites, you can assume your clicks are being tracked. Your browsing habits are not as private as you think. Porn viewers are being tracked through online tracking and browser fingerprinting. Tracking details can include your URL information, how long you stay on the site and how many clicks you make.

Your browser like Mozilla, Chrome or whatever you use has a very unique configuration that broadcasts information that can be used to identify you as you browse the web. Every website you visit saves data to link your account to your browser fingerprint, directly or through third parties without your knowledge. When you click on brothels in Brisbane you are not just sending a request for the site – you’re sending third- party request to Google, web-tracking company, brothel directory, and to a company called Pornvertising. Even if you’re browsing in incognito mode your computer is sending other data that can identify you every time you visit.

Third party data are gathered by data brokers or specialist firm to gather information about users to help serve appropriate ads. They use technologies such as cookies, e-tags, web beacons and other tools. All this allows firms to see what sites you visit, what you shopped for and what postcode you live and other personal information.

Porn visitors are at serious risk of being exploited by cyber criminals. Cheating site Ashley Madison fell victim to hackers who claim to have captured the personal information of all its users. The hackers threaten to publish the whole data (including users’ real names, credit card numbers and sexual fantasies) and dump a little at a time if the site will not adhere to their demands. This has a number of damaging implications for the users including potential humiliation.

Incognito browsing don’t prohibit third party mechanism. Private browsing and clearing your history won’t stop data brokers from being able to track you. Each site has a tracking elements installed and keep transmitting your data to a number of third-party corporations like Google or Pornvertising. Incognito mode won’t stop these companies from tracking you. It’s incredibly hard to ensure zero traceability, IP address can still be identified through ISP records.

The threat of third-party corporations tracking your browsing habits and the threat of hackers leaking personal information is certainly possible. There are no laws stating what can and can’t be done with the data. They could use it to tailor what advertisements you see. Porn dominates the web, 25% of web searches are for porn. These sites are reliant on advertising to make money. Regulation on the adult industry’s self-regulated guidelines do not prohibit the tracking or use of data related to a person’s interest or participation in pornography.

Move Over Phone Sex: It’s Now Video Sex and Web Cam Girls

It used to be the breathy voice of an anonymous stranger over the phone, which turned us on. That lady’s voice would whisper what she wanted us to do to her with our big appendages. Talking dirty was the key to a small gold mine for phone sex operators around the globe. Because there were no pictures the positions were open to anyone, who could pretend to sound like an attractive girl having sex. Customers were really paying to use their own imaginations; which is not so surprising really.

A very big part of sex is what happens between the ears, we all turn ourselves on and off, when it comes down to it. The brain controls our experiences of pleasure and pain. And, as Chrissy used to sing, “it’s a fine line between….” Well, move over phone sex: it’s now video sex and web cam girls. Which I suppose will put quite a few fat, ugly and gender challenged phone sex workers out of a job. No longer will the operative be able to lounge around in tracky daks watching daytime soaps whilst pretending to be having the sexual experience of her life.

Good looking girls with great bodies and flexible moves will be coming to the fore. Camera skills may also be important if the operative is running a solo operation. Narcissism is a quality that would take these girls to the top of their trade. Disembodied sex is all part of the digital revolution, with smart phones capturing all the action and the girls giving a running commentary. It reminds me of the race caller, really, “now, I am coming down the main straight, yes I’m coming, I’m coming, I am really coming now”. Phone sex versus video sex an all girl wrestling match; so UFC.

The voyeur watching women doing things to themselves online is the boy in the bubble. Safe from germs and bacteria, safe from bodily fluids; and safe from any real human contact. Sex or masturbation? I watched a great movie about men falling in love with the disembodied voices on their phone’s operating system; it was called She. People were having relationships with their electronic devices, which is not too far away from what is happening in the world today. A sexy voice will always have a place in the hearts and groins of humanity. Excuse me Sir, would you like pictures with that?

The Commercial Sides to Selling Sex Online

From porn to escorts directories, the internet has developed so many ways to appeal to the human’s libidinal instinct. Where there’s a willy there’s a way to make money. A lot of women say that men think with their dicks, well, they must do a lot of thinking. And, much of that thinking these days happens online. The flickering screen is alive with dots doing things to other dots, pixels poking pixels, and microns munching microns. Charles Darwin would be proud to see that evolution does not let anything stand in its way.

Men and women are chemically programmed to promulgate the species. If a bloke finds himself with a bit of spare time on his hands, then his thoughts tend toward the appendage with the brain. And, as we spend most of our waking hours in front of those computer screens, he seeks to find satisfaction online. Digital penetration has taken on a whole new meaning since I was at school. Wanking to dirty magazines has been replaced by a whole industry of pornographic moving pictures. The adults only market is alive with pumps and sprays to make your penis look like Arnold Swarzenegger. Because, of course, everything looks bigger on the screen. The commercial sides to selling sex online are mega.

There are women who do things with their orifices that only East German swimmers used to be able to do. Some anuses remind physicists of those black holes in outer space. There are numerous categories of porn to consider, so that you can find your fetish and be digitally fulfilled in cyber space. There are girls pissing on themselves and others, for those who are entertained by the yellow river. There are enormous toys which prove the stretching capabilities of vaginas and anuses; which is lucky when you consider the size of some babies these days.

The Internet is a visual escorts directory with girls of every shape, colour and geographic territory available. Choose a perky princess and hope that the camera does not lie as much as it does in the online dating business. Credit cards are purchasing sex in every possible format in the digital realm, the cash registers are singing, metaphorically speaking, as they have become almost obsolete in the high tech world of smart phones and tablets. Will Mental As Anything, now, be singing, “the dicks are getting bigger”? The funny thing about penis enlargement is that it only works in the flaccid state, so it is addressing the cosmetic appearance and not the functionality of that intelligent organ.