Personal trainers that get best results online through great marketing strategies

As a personal trainer I am always marketing myself. I always have my business cards with me, ready to introduce myself to any potential client. I often stand on street corner handing out flyers, introducing myself as a personal trainer. However, it is equally important to ensure your digital life on line reflects you as a personal trainer.

Your digital life on line reflects everything that you have ever publish via the web and I do mean everything. Facebook posts, selfies, Instagram it all counts and it is mostly permanent. So I would advise to be very careful when posting something on line. I often wonder who people are trying to impress when they post information on line. As a personal trainer it very important to present a professional image on line. As a personal trainer pyrmont professional, clients will entrust to you very personal information and it is important that clients have faith in you, and one silly selfie or tweet could destroy that trust. So that is the negative side of your digital life on line.

So how does a personal trainer learn how to use social media? Now remember we are trying to use social media to promote a business, we aren’t using social media to catch up with friends or organise a diner date, so just using social media is not going to cut it. Social media is constantly changing and has many more features than the casual user would ever use. I often buy books on social media apps, $25 for a book on a new app can be a very good investment. The aim of your digital life on line is to coordinate, consolidate and distribute.

It is possible to spend hours on line sending tweets, updating Facebook profiles etc, however this is not the aim. Your digital life on line is all about efficiency, spending as less time on line as possible. Anybody who enters your little area of the web should be able see who you are and alert you to their presence. Your web page needs to link to your twitter account, to your instagram account. It has taken me many hours to get my digital life on line organised, but it has been worth it.

What is SEO and how does it assist businesses become more visible online

Search Engine Optimization is a combination of actions that enable a website to rank highly with search terms that visitors use when seeking information online.

In the year 2015 many of us have completely moved away from using traditional communication channels such as TV, Newspapers, Television to help qualify our buying decisions. Google’s search engine has since grown into a global institution for individuals, communities and organizations to setup digital shop fronts to sell their services and offer assistance to others who require a job to be done or a problem to be remedied.

Being knowledgeable about how Google ranks website pages can enable enormous opportunities for people to thrive and achieve business success while working with the new age of digital marketing that we are all now living within. With this said most businesses and individuals tend to fall short of implementing the correct strategy for obtaining top rankings online, to get the best results what is usually needed are specialists who work in the field of SEO that can guide and adjust digital strategies so that everything works the way that would achieve the best result and success.

For all those that are new to the field of Google Search and SEO a great case study and example of it working is through reviewing a search term such as compensation lawyers which many people are looking at currently due to the Volkswagen class-action that has been in the media recently.

Usually when someone is searching for a particular topic, such as compensation lawyers, they will use a set of keywords which tend to be two to four words long that are submitted into the search container on the Google home page screen.

Google will then review all of the websites that have content that relates best to the topic and present them to the visitor. The websites that have the best content or who have implemented the best SEO strategies are the ones that tend to rise the highest on Google search.