The modern workplace is fraught with peril: from the inevitable ill-timed papercut which always seems to appear on the finger that you most need for texting, to individuals who eat your clearly marked food out of the fridge. However, no peril is greater or more costly to a business than that posed by the improper use of social media during working hours. People love to be connected at all times and even while at work, millions of people regularly check their social media feeds, like Facebook, Twitter, Snapchat, and a slew of others. Collectively, this results in the loss of hundreds of millions of dollars of productivity around the world. The truth, is social media is not the enemy of your business; rather depending on how it is utilized, it can actually be its saviour.
How can social media help my business?
First and foremost, you will need to design your own personal digital strategy. The use of social media has been instrumental in the meteoric rise of many campaigns and businesses around the world, from presidential campaigns like Barack Obama’s in 2008, to creating billion-dollar industries like Facebook. The fact is, social media is an immensely powerful tool when leveraged correctly to be able to get information about your business out to the public, to help people understand what you and your business offer, and in many cases, to help build an important fanbase of individuals who will not just follow your page on Facebook or other social media links but will share them to other friends as well.
Doing it right
One of the most important things about getting your social media strategy done right is to have a professional social media marketing team helping. Just owning a Facebook, Twitter, or Snapchat account is not enough to be considered expert. There are specialist advertisers who work to help increase your social media footprint and get your information out in a way the public will find interesting – and that will become self-perpetuating.
Self-perpetuating is the key. The goal, of course, is that for every one person you reach, he or she will send it on to many others. When done correctly, this can lead to greater than exponential growth as friends share with other friends about the services or products you offer. However, a winning campaign is not done by chance usually, but rather it is done by individuals with expertise in the market, people who understand the power and the proper utilization of social media, and by individuals who know that it is not just enough to put out a good deal, it is more important to utilize social media to make a human connection with your prospective clients.
Making a strategy that’s right for you
The kind of strategy you implement and the things you will do will all vary between different businesses and depend on you as a person. As mentioned earlier, the greatest tip for being able to enhance your web presence, and get people to follow you and share details on social media, is the social aspect. Work less on trying to sell items, and more about selling the brand. Work hard at actually creating authentic digital social relationships with prospective clients and let them do the advertising for you.