Green Community Fighting a Losing Battle for Digital Eyeballs

It does seem to be true that less and less people are caring about the environment in terms of visible space on the digital platforms. It could be a reaction to the huge amount of exposure generated by the global warming scare of the last decade. Human beings have a limited attention span and nobody wants to tune into bad news for too long. There are people on this planet, who thrive on being doom sayers; and that has been so since the advent of eschatological millenarians. There are pessimists and there are optimists; and perhaps we are in a more optimistic phase.

Folks online, would rather see pictures of puppies, funny videos, or selfies of each other right now, than the green gloom of impending cataclysm if we don’t act now message. How can the green community engage social media, websites, and digital newspapers better? I think that you have to vary the style of your message to keep cutting through and grabbing people’s attention. The old chestnut about the boy who kept crying wolf is relevant here; you cannot keep sending an alarmist message without understanding that its effectiveness is diminished by the regularity of its appearance.

Green Community Fighting a Losing Battle for Digital Eyeballs

Al Gore made sure that the world heard about and saw the potential for disaster that may be on our doorstep. Countless copies of the same basic message came after his and the media gorged on green everything for a number of years. The public got sick of green; the colour green became the anathema to the new black. Many positive changes were initiated by the frenzied festival of green that wrapped the globe in a green kaftan. Green will come again, but it will need to be a different shade of green; not so black and white.

Eco-disasters are still occurring around the planet, in places like China and Brazil. Groups like www.acmgroup.green are doing a fine job of spreading that important message. The problem will not go away, just because the public have grown temporarily bored and jaded by the topic. Greenies will be hoping for a disaster to strike a western community, to ramp us interest and push those Islamic terrorists off the first page. When green moved out from the exclusive domain of activists and into the wider business community, its message was diluted by capitalism. That was a conscious strategy to get everyone involved in saving the planet, but it has its costs in terms of media interest.

Online Retail Can Work Big or Small

Online business is a booming industry and a growing of companies and business owners are making the necessary changes to integrate their services over the internet. This is indeed a noteworthy endeavor especially with the rapid growth of online users in this present day and age. Newcomers in the online business industry however, feel a bit reluctant to test the waters with regards to integrating online services. Some find it intimidating to start an online retail business especially since there are already several established brands that are out there in the market. With that being said, online retail can definitely work big or small particularly when business owners play their cards right.

As mentioned earlier, several established online retail brands have already setup their services over the internet. This however, did not stop a huge number of small businesses from starting their own online retail store as well and they were able to find a good measure of success and now have a steady supply of customers on a regular basis. How were they able to find success in such a competitive environment such as the online retail?

Well the answer is simple, big online retail brands provide a huge variety of products to their clients on a day to day basis. Their item selection is vast and expansive giving their customers a wide array of categories to choose from making purchase easy and fast. One minor detail however that they are missing are the customizations, special offers, discounts and other great incentives which small online retail stores really excel at providing.

If you are looking for linen sheets in Australia for example, the Amazon store front may not be the most practice place to shop for such items. They do have a wide selection of linen but customization is either limited or not an option at all. Small online retail stores however, know what they are doing and are more focused in a more user defined experience in which their customers have firm control over the items that they are purchasing.

The demand of linen sheets can vary from person to person. This is the reason why it can be a bit of a hassle to purchase these items in big online retail store. The smaller ones not only give their customers a variety of linen options to choose from but also allow several customizations for their products. These small online retail stores are also confident that they can provide whatever size that they need which totally depends on their customer’s preference and taste.

In addition, small online retail businesses are able to engage directly to their customers and the response time is definitely shorter compared to the bigger plays in the online retail industry. A more customer oriented approach makes their clients feel that they are special and are worth every minute of their time. This in turn makes it easy for customers to change any minor detail that they like before purchasing them.

There is no denying how popular the bigger plays in the online retail industry are. With that being said, success is not measured depending on how big or small your online retail but is gauged depending on the quality of service and products that you provide to your clients.

What Social Media Is Next – And Will You Embrace It?

Social Media.We’ve seen a fair share of social media websites that aim to innovative and change the way online users interact and engage with their friends, loved ones as well as relatives. Companies and business owners alike love the overall attention that they are getting with this particular platform. Social media truly is the next big step in terms of marketing and promotions with millions of daily and active users who are logged in their respective accounts. For modern day entrepreneurs a good question to ask them is that are they willing to embrace social media?

We’re already quite familiar with Facebook, Twitter, Instagram as one of the fine examples of social media websites. With that being said, likes and preferences can oftentimes changes allowing several opportunities to find the next social phenomenon. Many have step up to answer the call paving the way for new social media websites each with their own unique feature and brand. Further, the emergence of several phone related apps has vastly improved how we share our experience to our friends as well as to our followers.

Take for example, Periscope which allows users to broadcast live video from anywhere to the world through their mobile devices. Followers can join, comment send users hearts in real time as they are broadcasting. It is like watching their experience from your very own perspective which is quite a nifty feature. Another related App is Meerkchat which functions quite the same providing one of the easiest and most powerful way for spontaneous shared experiences. Pressing ‘Stream’, allows users to instantly live stream video from their phone to everywhere.

Chatting has also seen several changes embracing the latest and up to date trends. For instance, Snapchat allows for fast and fun mobile conversation. Users can snap a photo or a video, add a caption, and send it to a friend.

These new platforms can be handled and developed for business and this is made possible through management of new social media. This in turn makes it easy for companies to integrate their services and brand to the respective social media platforms making them accessible to a large number of users all over the world. Let us look at other noteworthy examples.

In an age where it is important to stay connected at all times, Yik Yak gives users the power to get a live feed of what everyone’s saying around them. A simple but a very intuitive feature that lets people discover the community around them.

Last but definitely not the least is Tsu, which is an invite-only platform that rewards social activity for all users. Just like other related social media websites, users can share photos, videos, and any type of content with their friends and followers. With that being said, Tsu differentiates itself from competitors by allowing its users to maintain ownership of the content they post.

The online community is ready to embrace the next big thing with regards to social media. For that matter, it is important for companies today to be open and willing to accept minor or even some drastic changes in order to cater to the preference and taste of their fans. This in turn, rewards as it helps boost their overall online presence.

Natural Therapists: Slow Adopters of Digital Technology?

girl is relaxing from massage by professional therapistsSeveral industries have benefited greatly from the reach, power as well as the popularity of digital technology. This in turn opened the door to several opportunities for new as well old companies alike to try out new platforms to market and advertise their business. The online media space has been one of the most effective ways to develop brand and product recognition and is now being used by a huge number of business owners all over the world. With that being said, there are some fields that are still adapting to such changes making progress a bit too low.

Natural therapists are considered to be slow adopters of digital technology. The reason behind this is that the field of natural therapy is somewhat of a niche market and a lot of practitioners think that online advertising isn’t that quite important. This however, changed gradually over time as some are starting to wake up.

We’re seeing a lot more natural therapists on Linked In, but some are going much further than that. Health professionals and psychologists are realizing you can’t think that having a $150-per-year profile on a health directory is going to make you successful. Indeed, Linked In is able to help to give natural therapists some form of online exposure but clearly that is just not enough especially today as hundreds of Linked In profiles are made on a regular day to day basis making it harder for one to stand out amongst the sea of crowd.

SEO have been a very good in giving companies a good measure of success in the online industry. They are able to generate traffics and leads for them and use this to draw the attention and interest of a specific target audience. It is good to hear that some health professionals such as Balmain Osteopaths are even, as a small business are getting on-board with SEO companies and their earnest efforts integrating their services over the SEO approach did not seem go to waste.

SEO’s seamless and less intrusive approach in advertising is one of its many features making it awfully popular in different industries. The field of natural therapy is slowly adapting to such changes and this is quite apparent as more and more individuals are making good use of several search engine websites when looking up a particular service such as therapy and massage. Companies are more likely to be one of the generated search engine results when they make use of one of the many features of a SEO agency.

Natural therapy is a booming and thriving industry with a growing number of practitioners as well as interest especially to those who want to make good use of this particular service. Make it easy for your audience to find you over the internet. Look up and inquire about the services of a SEO agency today. Learn more about SEO services and how they can affect your company’s popularity today. Fortunately, finding them online is quite an easy task.

Online Lead Generation Is The Capitalist Fuel Behind Social Media

online lead generation

Social media marketing has stood out as the primary platform for generating and nurturing leads. Compared to other channels such as telemarketing, direct mail, PPC and trade shows, social media can generate virtually 100 percent more leads.

Another interesting observation is that lead conversion, which is the prime focus of majority business owners, occurs 13 percent higher within social media as opposed to average digital marketing platforms.

Other essential factors that have boosted the popularity of social media as the prime platform for lead generation include:

• 77 percent pf B2C marketers claim they acquired clients via Facebook.
• 64 percent of marketers have quoted social media as the most essential lead generation strategy; the top one being content creation.
• Social media, compared to outbound marketing, boasts a much higher lead to close rate.
• Since 2006, social media has witnessed 365 percent increase in growth.
• 24% of the companies that use social media witnessed an increase in revenue.
• Companies that use social media experience up to 45 percent reduction in marketing costs.
• Social networks take up to 23 percent of all internet users.

Such compelling stats and facts clearly illustrate how social media continues to be the driving force behind the effective online lead generation.

These, in addition to other observations, have profiled social media as an extremely powerful online channel. Moreover, social media is poised to continue defining how people connect with products, brands and services in the near time to come.

As a business man, it’s befitting establishing a strong presence all over the social media realm and proceeding to leverage the potential these channels have when it comes to generation of leads through making use of tested digital marketing strategies.

Each business apparently knows and understands the importance of brand awareness through the use of social media. But what has stood out most though is how online lead generation has played central and doubled up as the driving force behind the continued growth of social media.

If you are just beginning on a lead generation campaign, Twitter, Facebook, Google+, Pinterest, Instagram, YouTube, LinkedIn are all amazing places to start. Remember, quite recently, an annual report on Inbound marketing by Hub Spot revealed that social media generates virtually double the leads of direct mail, PPC, direct mail, telemarketing, name it.

The Bottom line

From all these observations, it remains pretty clear that online lead generation continues to fuel social media in offering untapped unlimited opportunities for businesses to connect with potential leads all over the word.

Marketing Strategy for Tradies

Marketing Strategy for Tradies

It’s a competitive world and apparently, tradies haven’t been spared either. Since they provide valuable services, everyone definitely needs them.

However, how do your prospects find you and amongst all other available tradies in your field, decide to choose you?

Well, the key entirely lies on how effective the marketing strategy for tradies you’ve chosen works. So today let’s share this vital knowledge on the best marketing strategies and secrets available and how one can make the most out of them.

Create great customer experiences

First, find out what it is exactly your customers want. Thereafter, upgrade your standards of service and master how to do it best.

In addition, develop systems in order to smoothen your operations. Remember to also learn how to deal with difficult clients.

Integrating all the aforementioned will not only create loyalty, but more leads as well due to referrals from satisfied clients.

Securing your place in google places

Google place listings seem to be consistently gaining increased prominence in search engine result pages due to their geographic terms, for instance, plumber in Brisbane.

An interesting fact about these listings is that they are completely free and highly effective in attracting potential clients to you.

In addition, enlist in directories, get onboard with a credible SEO company, and fully optimise Google My Business and ensure you enlist your business with the right information in order to secure your place today.

Engage social media

Indulge diverse marketing campaigns that focus majorly on generating content that largely attracts the full attention of prospective clients thus encouraging them to like and share it as well within their small networks.

Facebook currently constitutes a great place for lead generation.

There are several other social networking sites and blogs that allow interpersonal communication amongst members, developing healthy relationships as a result.

As a businessman, you need to join this channels and integrate strategies that will assist you create more traffic towards the company and expand your digital front as well.

Enhance your Email marketing

Email marketing is an effective marketing strategy for tradies of all types.

First, come up with an email list then create important, convincing information that you’ll send to all the prospects and clients. Don’t also forget to send out Newsletters.

Review your website

If you possess a website that advertises your services amongst other functions, then it should also double up as your prime platform for lead generation. Make the content on your website is captivating, live and informative as well.

In addition, make optimum utilization of search engine optimization since it boasts an immense potential to get you more leads and visibility.

Bottom line

Success in business or whatever other activities you are involved in majorly lies on how effective you communicate, market and deliver your services or products.

This is especially true for tradies since they have the potential to start and run their own business then eventually face tough competition and other business challenges.

If you carefully integrate and fully implement each marketing strategy for tradies that we’ve listed, then you can easily maximize on your business and quickly rise to greatness.

Blue Collar Industries: The Most Aggressive For Google Rankings

In the online digital universe, the most important element to a web presence is ranking, because these days, all of the buying decisions start with an online search.

Google Ranking Blue Collar JobsYou would think that lawyers, real estate agents or banks and medical centres are the ones who would care most about ranking well on Google, but in fact, it’s the plumbers, custodial workers, pest control companies and builders who are the most aggressive when it comes to getting at least a spot on the first page of the search engines. Even painters, construction foremen, end of lease cleaning providers, and kitchen removal people are fanatical about their Google rankings.

Getting found online when people type in a phrase or keyword is now absolutely critical. In fact, the success or failure of a business may be due to their results in a Google search when customers are looking online for products and services they offer.

So, how does a blue collar industry or worker get to the top of Google ranking? What everyone needs to know is that Google loves quality, authenticity, authority, and usability.

• Start by having a plan and conducting research, then learn and implement marketing basics.

• Build a website or even a blog site and structure it so that it’s organised, interesting and easy to navigate.

• Invest in content marketing and SEO. A local service that’s in high demand like a pest control business would benefit from content marketing and SEO. Customers in need of this type of service use Google and other search engines to locate one. Showing up first in the search engines gives that business a head start, and then the potential customer makes further decisions based on what they read on that website. It’s crucial to have well-written and high quality content as it will serve to inform those that are interested in your services and provide them value making them decide on picking your company.

• Build a digital footprint by connecting and reaching out to others. You can do guest blogging or do PR and even partner up with other sites. This way you can fuel the content machine by having backlinks, mentions, content distribution which can create connections organically.

• Be social and connect to networks relevant to your audience. Whether it’s Facebook, Twitter or Instagram, every social media platform should be considered as these channels can greatly help a business in connecting and interacting with the best possible audience.

It does not come as a surprise why the blue collar industries are the most aggressive for Google rankings. Since they are on the lower-paid margins of the economy, dominating the search engines would mean more income and stability.