Online Retail Can Work Big or Small

Online business is a booming industry and a growing of companies and business owners are making the necessary changes to integrate their services over the internet. This is indeed a noteworthy endeavor especially with the rapid growth of online users in this present day and age. Newcomers in the online business industry however, feel a bit reluctant to test the waters with regards to integrating online services. Some find it intimidating to start an online retail business especially since there are already several established brands that are out there in the market. With that being said, online retail can definitely work big or small particularly when business owners play their cards right.

As mentioned earlier, several established online retail brands have already setup their services over the internet. This however, did not stop a huge number of small businesses from starting their own online retail store as well and they were able to find a good measure of success and now have a steady supply of customers on a regular basis. How were they able to find success in such a competitive environment such as the online retail?

Well the answer is simple, big online retail brands provide a huge variety of products to their clients on a day to day basis. Their item selection is vast and expansive giving their customers a wide array of categories to choose from making purchase easy and fast. One minor detail however that they are missing are the customizations, special offers, discounts and other great incentives which small online retail stores really excel at providing.

If you are looking for linen sheets in Australia for example, the Amazon store front may not be the most practice place to shop for such items. They do have a wide selection of linen but customization is either limited or not an option at all. Small online retail stores however, know what they are doing and are more focused in a more user defined experience in which their customers have firm control over the items that they are purchasing.

The demand of linen sheets can vary from person to person. This is the reason why it can be a bit of a hassle to purchase these items in big online retail store. The smaller ones not only give their customers a variety of linen options to choose from but also allow several customizations for their products. These small online retail stores are also confident that they can provide whatever size that they need which totally depends on their customer’s preference and taste.

In addition, small online retail businesses are able to engage directly to their customers and the response time is definitely shorter compared to the bigger plays in the online retail industry. A more customer oriented approach makes their clients feel that they are special and are worth every minute of their time. This in turn makes it easy for customers to change any minor detail that they like before purchasing them.

There is no denying how popular the bigger plays in the online retail industry are. With that being said, success is not measured depending on how big or small your online retail but is gauged depending on the quality of service and products that you provide to your clients.

Natural Therapists: Slow Adopters of Digital Technology?

girl is relaxing from massage by professional therapistsSeveral industries have benefited greatly from the reach, power as well as the popularity of digital technology. This in turn opened the door to several opportunities for new as well old companies alike to try out new platforms to market and advertise their business. The online media space has been one of the most effective ways to develop brand and product recognition and is now being used by a huge number of business owners all over the world. With that being said, there are some fields that are still adapting to such changes making progress a bit too low.

Natural therapists are considered to be slow adopters of digital technology. The reason behind this is that the field of natural therapy is somewhat of a niche market and a lot of practitioners think that online advertising isn’t that quite important. This however, changed gradually over time as some are starting to wake up.

We’re seeing a lot more natural therapists on Linked In, but some are going much further than that. Health professionals and psychologists are realizing you can’t think that having a $150-per-year profile on a health directory is going to make you successful. Indeed, Linked In is able to help to give natural therapists some form of online exposure but clearly that is just not enough especially today as hundreds of Linked In profiles are made on a regular day to day basis making it harder for one to stand out amongst the sea of crowd.

SEO have been a very good in giving companies a good measure of success in the online industry. They are able to generate traffics and leads for them and use this to draw the attention and interest of a specific target audience. It is good to hear that some health professionals such as Balmain Osteopaths are even, as a small business are getting on-board with SEO companies and their earnest efforts integrating their services over the SEO approach did not seem go to waste.

SEO’s seamless and less intrusive approach in advertising is one of its many features making it awfully popular in different industries. The field of natural therapy is slowly adapting to such changes and this is quite apparent as more and more individuals are making good use of several search engine websites when looking up a particular service such as therapy and massage. Companies are more likely to be one of the generated search engine results when they make use of one of the many features of a SEO agency.

Natural therapy is a booming and thriving industry with a growing number of practitioners as well as interest especially to those who want to make good use of this particular service. Make it easy for your audience to find you over the internet. Look up and inquire about the services of a SEO agency today. Learn more about SEO services and how they can affect your company’s popularity today. Fortunately, finding them online is quite an easy task.

Current Office Protocols on Social Media

Current-Office-Protocols-on-Social-MediaWe live in a digital age where smart devices, blogs, texting and social media use in the office are a reality. They are all part of the current workplace. Some companies recognize the use of social media as a way to increase connection among employees, clients and customers, while others block it to make sure employees stay focused on their work. The enterprise recognizes how unrealistic it is to expect employees to completely ignore social media at the office. How companies deal with social media use in the office is a direct reflection of their corporate culture.

The recent trends show that 54% of employers are blocking social media use at the office. They believe that social media is a great time waster, the 21st century version of the water cooler. By implementing a complete block, employers feel secure that their employees are spending their time doing the work they are paid for. But a study show that blocking social media access doesn’t work and it’s counterproductive. Employees spend more time finding a way to access social networking sites than actually visiting it. Most workers today have smart devices so it’s impossible to stop them from peeking to look for their social media updates in Facebook, Twitter  and Instagram.

According to a study conducted at the University of Melbourne,  employees with access to social networks were actually more productive than employees in companies that block access. Employees who reward themselves by visiting their Facebook or Twitter account after completion of task are more invigorated and get more work done. They get nine percent more accomplished compared to their blocked counterparts.

With social media becoming a ruling means of communication, companies blocking social media access find an ally in enterprise content management system with social capabilities like SharePoint.  SharePoint 2013 enables employees to gather inside a private and secure social network thereby improving employee communication and collaboration. It makes employees more connected, and in turn reduces turnover and boost productivity. SharePoint 2016 is expected to give additional social functionality.

Social media today is used to meet corporate objectives in areas like marketing, customer service and sales. Companies allowing social media use in the office have implemented a formal policy governing its use. There is a code of conduct or guidelines expected from employees who use social media. The current office protocols on social media serve to provide standard of professional practice and conduct on social media use. When employees are on duty, they are required to use official time in an honest effort to perform their duties even with personal social media access.

Social media is neither secure nor private; posted information can go viral with no way of removing all traces of it from the Internet. Employees must be responsible for what they post online. They will be held responsible for the things they publish online even when they are at home on their own time. Employees are expected not to engage in any illegal activity and should respect others’ copyright, trademarks and the like when they’re online. They must also be polite and respectful to encourage constructive criticism when representing the company.

A smart office protocol on social media use supports employees’ natural inclination to use social media intelligently while ensuring the company is safeguarded from security risks. Company’s social media policy is a great place to reaffirm company culture. It is not enough to have a social media policy – employers must spend time and effort in training their employees about their policy. Having a clear social media policy can help employees to be responsible and think before they click.

Marketing Strategy for Tradies

Marketing Strategy for Tradies

It’s a competitive world and apparently, tradies haven’t been spared either. Since they provide valuable services, everyone definitely needs them.

However, how do your prospects find you and amongst all other available tradies in your field, decide to choose you?

Well, the key entirely lies on how effective the marketing strategy for tradies you’ve chosen works. So today let’s share this vital knowledge on the best marketing strategies and secrets available and how one can make the most out of them.

Create great customer experiences

First, find out what it is exactly your customers want. Thereafter, upgrade your standards of service and master how to do it best.

In addition, develop systems in order to smoothen your operations. Remember to also learn how to deal with difficult clients.

Integrating all the aforementioned will not only create loyalty, but more leads as well due to referrals from satisfied clients.

Securing your place in google places

Google place listings seem to be consistently gaining increased prominence in search engine result pages due to their geographic terms, for instance, plumber in Brisbane.

An interesting fact about these listings is that they are completely free and highly effective in attracting potential clients to you.

In addition, enlist in directories, get onboard with a credible SEO company, and fully optimise Google My Business and ensure you enlist your business with the right information in order to secure your place today.

Engage social media

Indulge diverse marketing campaigns that focus majorly on generating content that largely attracts the full attention of prospective clients thus encouraging them to like and share it as well within their small networks.

Facebook currently constitutes a great place for lead generation.

There are several other social networking sites and blogs that allow interpersonal communication amongst members, developing healthy relationships as a result.

As a businessman, you need to join this channels and integrate strategies that will assist you create more traffic towards the company and expand your digital front as well.

Enhance your Email marketing

Email marketing is an effective marketing strategy for tradies of all types.

First, come up with an email list then create important, convincing information that you’ll send to all the prospects and clients. Don’t also forget to send out Newsletters.

Review your website

If you possess a website that advertises your services amongst other functions, then it should also double up as your prime platform for lead generation. Make the content on your website is captivating, live and informative as well.

In addition, make optimum utilization of search engine optimization since it boasts an immense potential to get you more leads and visibility.

Bottom line

Success in business or whatever other activities you are involved in majorly lies on how effective you communicate, market and deliver your services or products.

This is especially true for tradies since they have the potential to start and run their own business then eventually face tough competition and other business challenges.

If you carefully integrate and fully implement each marketing strategy for tradies that we’ve listed, then you can easily maximize on your business and quickly rise to greatness.

Online Reputation Management vs Online Dating

Online-Reputation-Management-vs-Online-DatingOnline dating has become socially acceptable nowadays, daters can now choose from more than 1,500 dating sites in the internet to find romance online. Many online matches resulted to marriage, yet finding romance in the internet may also pose potential hazards to daters. Dating sites can unintentionally expose users to online reputation management problems.

Potential risk for online daters:
• The more personal details you provide to dating sites such as telephone number or email address, the more you put yourself at risk.
• Many people misrepresent minor or major aspects of their lives on their online dating profiles.
• Overseas financial scammers use dating sites to exhort money.
• Meeting strangers can pose potential threat to physical safety.
• Digital photographs may contain information that can compromise privacy.
• Spammers can use email address to add to their spam lists.
• Location based awareness in mobile devices is easily searchable and can reveal identity.
• Prescreening by dating sites doesn’t mean people gave accurate information.

Everyone needs a positive online image especially those who are dating online. Potential mates are more likely to research about you, so a positive reputation is your most valuable asset. Your online reputation is influenced by what you post and what others say about you. You’re leaving digital fingerprint everywhere you click, that’s why you need to be careful about what you post.

Search engines and social media sites like Facebook, Twitter  and Instagram  play major role in building online reputation. Internet searchers can type queries about anybody and seek pictures, videos, status updates online. People can now be easily identified with gender, birthday and zip code. This information is easily gleaned from many online profiles from social media and dating sites. Online users may be more exposed than they realize.

The surest way to protect yourself in the world of online dating is to safeguard your personal information. Here are some tips to avoid reputation risk of online dating:
• Keep your online professional and personal lives separate.
• Use a free email account from Yahoo, Gmail or other service provider; don’t use your home or company email address.
• Create a unique password for your dating profiles.
• Use your first name or username in your email “from” field when you communicate via email.
• Create a username in your accounts instead of using your given name.
• Don’t provide telephone information or home address, communicate via Skype, or you can buy a disposable cellphone for your online dating needs.
• Don’t provide personal information unless you know the person well. Even last name or phone number can be used to locate your home address.
• Change the bio text that’s imported to Tinder  or any application that uses Facebook. Remove websites or other links and replace it with generic description about yourself.
• Make sure that only friends can see your updates on Facebook and other Social media.
• Make sure your confidential personal information like social security number, credit card or bank details is not being displayed on any site.
• Remove metadata from jpeg images or scan photographs before sending it. Avoid risqué pictures; they can harm your online reputation. Think twice before giving photos to anyone you meet on online dating sites.
• Search your name on Google to learn more about you. By searching for yourself you can check if there are damaging content in your search results. Unfavourable content will keep you from meeting that special someone.

Online reputation management is important because we live online. You need to be careful about what you do, say and what you post. To get the most out of your online dating profile and not scare away potential suitors, you have to customize who can see your updates and delete unwanted information about you that appears online. Regulate who sees your information to ensure your privacy is protected and personal information isn’t accessible. By limiting personal information you safeguard your safety and security.

Can Your Personal Sexual Preferences Be Hacked?

In this digital world, no one is no longer safe from hackers, and the risk of attack rises significantly every day. Hacking used to be constrained to big companies like SonyeBayEvernote and Feedly, but this is not how it is today. From large to small companies, celebrities and even regular consumers, we all have something of value to protect, and for hackers, everyone has become a potential target.

We know from the reported incidents that there has been a significant increase in the number of data breaches at the present time where personal information such as names, birthdays, email addresses, telephone numbers and bank account information are exposed. Even personal sexual preferences can now be hacked!

One of the victims of the recent hacking attacks is Adult FriendFinder.com, one of the world’s biggest adult dating sites for people looking to find dates, hookups, swinging partners, sex communities and other alternative partners.

Hacked Adult Friend Finder Site

The adult dating site’s members are extremely concerned that their most sensitive and personal information has been leaked since most of the members’ data, such as names, email addresses, birthdays and even sexual preferences and fetishes are among the personal information stolen by the hackers.

Members of this site are required to sign up and typically have member profiles where they can post nude selfies or express their sexual interests or fantasies. Since it’s almost like a social network for sex, we would generally think that they meet up for sex, have phone sex or whatever they agree on. They also provide credit card information to pay for a subscription or unlock additional features.

All hacking incidences come with losses beyond measure to the victims. The information they have provided in their profile can be used by cyber criminals to blackmail them, which can also lead to an emotional trauma or a devastating financial loss.

The reality is that hacking has become painfully common and goes largely undetected. The cyber criminals are out there. They are extremely clever and they mean business which means we all have to find a way to protect ourselves and tighten our security so that we do not become a victim of online fraud.