What Social Media Is Next – And Will You Embrace It?

Social Media.We’ve seen a fair share of social media websites that aim to innovative and change the way online users interact and engage with their friends, loved ones as well as relatives. Companies and business owners alike love the overall attention that they are getting with this particular platform. Social media truly is the next big step in terms of marketing and promotions with millions of daily and active users who are logged in their respective accounts. For modern day entrepreneurs a good question to ask them is that are they willing to embrace social media?

We’re already quite familiar with Facebook, Twitter, Instagram as one of the fine examples of social media websites. With that being said, likes and preferences can oftentimes changes allowing several opportunities to find the next social phenomenon. Many have step up to answer the call paving the way for new social media websites each with their own unique feature and brand. Further, the emergence of several phone related apps has vastly improved how we share our experience to our friends as well as to our followers.

Take for example, Periscope which allows users to broadcast live video from anywhere to the world through their mobile devices. Followers can join, comment send users hearts in real time as they are broadcasting. It is like watching their experience from your very own perspective which is quite a nifty feature. Another related App is Meerkchat which functions quite the same providing one of the easiest and most powerful way for spontaneous shared experiences. Pressing ‘Stream’, allows users to instantly live stream video from their phone to everywhere.

Chatting has also seen several changes embracing the latest and up to date trends. For instance, Snapchat allows for fast and fun mobile conversation. Users can snap a photo or a video, add a caption, and send it to a friend.

These new platforms can be handled and developed for business and this is made possible through management of new social media. This in turn makes it easy for companies to integrate their services and brand to the respective social media platforms making them accessible to a large number of users all over the world. Let us look at other noteworthy examples.

In an age where it is important to stay connected at all times, Yik Yak gives users the power to get a live feed of what everyone’s saying around them. A simple but a very intuitive feature that lets people discover the community around them.

Last but definitely not the least is Tsu, which is an invite-only platform that rewards social activity for all users. Just like other related social media websites, users can share photos, videos, and any type of content with their friends and followers. With that being said, Tsu differentiates itself from competitors by allowing its users to maintain ownership of the content they post.

The online community is ready to embrace the next big thing with regards to social media. For that matter, it is important for companies today to be open and willing to accept minor or even some drastic changes in order to cater to the preference and taste of their fans. This in turn, rewards as it helps boost their overall online presence.

Online Lead Generation Is The Capitalist Fuel Behind Social Media

online lead generation

Social media marketing has stood out as the primary platform for generating and nurturing leads. Compared to other channels such as telemarketing, direct mail, PPC and trade shows, social media can generate virtually 100 percent more leads.

Another interesting observation is that lead conversion, which is the prime focus of majority business owners, occurs 13 percent higher within social media as opposed to average digital marketing platforms.

Other essential factors that have boosted the popularity of social media as the prime platform for lead generation include:

• 77 percent pf B2C marketers claim they acquired clients via Facebook.
• 64 percent of marketers have quoted social media as the most essential lead generation strategy; the top one being content creation.
• Social media, compared to outbound marketing, boasts a much higher lead to close rate.
• Since 2006, social media has witnessed 365 percent increase in growth.
• 24% of the companies that use social media witnessed an increase in revenue.
• Companies that use social media experience up to 45 percent reduction in marketing costs.
• Social networks take up to 23 percent of all internet users.

Such compelling stats and facts clearly illustrate how social media continues to be the driving force behind the effective online lead generation.

These, in addition to other observations, have profiled social media as an extremely powerful online channel. Moreover, social media is poised to continue defining how people connect with products, brands and services in the near time to come.

As a business man, it’s befitting establishing a strong presence all over the social media realm and proceeding to leverage the potential these channels have when it comes to generation of leads through making use of tested digital marketing strategies.

Each business apparently knows and understands the importance of brand awareness through the use of social media. But what has stood out most though is how online lead generation has played central and doubled up as the driving force behind the continued growth of social media.

If you are just beginning on a lead generation campaign, Twitter, Facebook, Google+, Pinterest, Instagram, YouTube, LinkedIn are all amazing places to start. Remember, quite recently, an annual report on Inbound marketing by Hub Spot revealed that social media generates virtually double the leads of direct mail, PPC, direct mail, telemarketing, name it.

The Bottom line

From all these observations, it remains pretty clear that online lead generation continues to fuel social media in offering untapped unlimited opportunities for businesses to connect with potential leads all over the word.

Blue Collar Industries: The Most Aggressive For Google Rankings

In the online digital universe, the most important element to a web presence is ranking, because these days, all of the buying decisions start with an online search.

Google Ranking Blue Collar JobsYou would think that lawyers, real estate agents or banks and medical centres are the ones who would care most about ranking well on Google, but in fact, it’s the plumbers, custodial workers, pest control companies and builders who are the most aggressive when it comes to getting at least a spot on the first page of the search engines. Even painters, construction foremen, end of lease cleaning providers, and kitchen removal people are fanatical about their Google rankings.

Getting found online when people type in a phrase or keyword is now absolutely critical. In fact, the success or failure of a business may be due to their results in a Google search when customers are looking online for products and services they offer.

So, how does a blue collar industry or worker get to the top of Google ranking? What everyone needs to know is that Google loves quality, authenticity, authority, and usability.

• Start by having a plan and conducting research, then learn and implement marketing basics.

• Build a website or even a blog site and structure it so that it’s organised, interesting and easy to navigate.

• Invest in content marketing and SEO. A local service that’s in high demand like a pest control business would benefit from content marketing and SEO. Customers in need of this type of service use Google and other search engines to locate one. Showing up first in the search engines gives that business a head start, and then the potential customer makes further decisions based on what they read on that website. It’s crucial to have well-written and high quality content as it will serve to inform those that are interested in your services and provide them value making them decide on picking your company.

• Build a digital footprint by connecting and reaching out to others. You can do guest blogging or do PR and even partner up with other sites. This way you can fuel the content machine by having backlinks, mentions, content distribution which can create connections organically.

• Be social and connect to networks relevant to your audience. Whether it’s Facebook, Twitter or Instagram, every social media platform should be considered as these channels can greatly help a business in connecting and interacting with the best possible audience.

It does not come as a surprise why the blue collar industries are the most aggressive for Google rankings. Since they are on the lower-paid margins of the economy, dominating the search engines would mean more income and stability.

Tracking Waves of Desire in the Online Adult Industry

Pornography-Brothels-in-Brisbane

When you’re feeling an insatiable urge to explore the porn industry, you’d assume that the large American websites would be tracking your clicks. But recently even when you click between local escort or brothel websites, you can assume your clicks are being tracked. Your browsing habits are not as private as you think. Porn viewers are being tracked through online tracking and browser fingerprinting. Tracking details can include your URL information, how long you stay on the site and how many clicks you make.

Your browser like Mozilla, Chrome or whatever you use has a very unique configuration that broadcasts information that can be used to identify you as you browse the web. Every website you visit saves data to link your account to your browser fingerprint, directly or through third parties without your knowledge. When you click on brothels in Brisbane you are not just sending a request for the site – you’re sending third- party request to Google, web-tracking company, brothel directory, and to a company called Pornvertising. Even if you’re browsing in incognito mode your computer is sending other data that can identify you every time you visit.

Third party data are gathered by data brokers or specialist firm to gather information about users to help serve appropriate ads. They use technologies such as cookies, e-tags, web beacons and other tools. All this allows firms to see what sites you visit, what you shopped for and what postcode you live and other personal information.

Porn visitors are at serious risk of being exploited by cyber criminals. Cheating site Ashley Madison fell victim to hackers who claim to have captured the personal information of all its users. The hackers threaten to publish the whole data (including users’ real names, credit card numbers and sexual fantasies) and dump a little at a time if the site will not adhere to their demands. This has a number of damaging implications for the users including potential humiliation.

Incognito browsing don’t prohibit third party mechanism. Private browsing and clearing your history won’t stop data brokers from being able to track you. Each site has a tracking elements installed and keep transmitting your data to a number of third-party corporations like Google or Pornvertising. Incognito mode won’t stop these companies from tracking you. It’s incredibly hard to ensure zero traceability, IP address can still be identified through ISP records.

The threat of third-party corporations tracking your browsing habits and the threat of hackers leaking personal information is certainly possible. There are no laws stating what can and can’t be done with the data. They could use it to tailor what advertisements you see. Porn dominates the web, 25% of web searches are for porn. These sites are reliant on advertising to make money. Regulation on the adult industry’s self-regulated guidelines do not prohibit the tracking or use of data related to a person’s interest or participation in pornography.