Green Community Fighting a Losing Battle for Digital Eyeballs

It does seem to be true that less and less people are caring about the environment in terms of visible space on the digital platforms. It could be a reaction to the huge amount of exposure generated by the global warming scare of the last decade. Human beings have a limited attention span and nobody wants to tune into bad news for too long. There are people on this planet, who thrive on being doom sayers; and that has been so since the advent of eschatological millenarians. There are pessimists and there are optimists; and perhaps we are in a more optimistic phase.

Folks online, would rather see pictures of puppies, funny videos, or selfies of each other right now, than the green gloom of impending cataclysm if we don’t act now message. How can the green community engage social media, websites, and digital newspapers better? I think that you have to vary the style of your message to keep cutting through and grabbing people’s attention. The old chestnut about the boy who kept crying wolf is relevant here; you cannot keep sending an alarmist message without understanding that its effectiveness is diminished by the regularity of its appearance.

Green Community Fighting a Losing Battle for Digital Eyeballs

Al Gore made sure that the world heard about and saw the potential for disaster that may be on our doorstep. Countless copies of the same basic message came after his and the media gorged on green everything for a number of years. The public got sick of green; the colour green became the anathema to the new black. Many positive changes were initiated by the frenzied festival of green that wrapped the globe in a green kaftan. Green will come again, but it will need to be a different shade of green; not so black and white.

Eco-disasters are still occurring around the planet, in places like China and Brazil. Groups like www.acmgroup.green are doing a fine job of spreading that important message. The problem will not go away, just because the public have grown temporarily bored and jaded by the topic. Greenies will be hoping for a disaster to strike a western community, to ramp us interest and push those Islamic terrorists off the first page. When green moved out from the exclusive domain of activists and into the wider business community, its message was diluted by capitalism. That was a conscious strategy to get everyone involved in saving the planet, but it has its costs in terms of media interest.