As a personal trainer I am always marketing myself. I always have my business cards with me, ready to introduce myself to any potential client. I often stand on street corner handing out flyers, introducing myself as a personal trainer. However, it is equally important to ensure your digital life on line reflects you as a personal trainer.
Your digital life on line reflects everything that you have ever publish via the web and I do mean everything. Facebook posts, selfies, Instagram it all counts and it is mostly permanent. So I would advise to be very careful when posting something on line. I often wonder who people are trying to impress when they post information on line. As a personal trainer it very important to present a professional image on line. As a personal trainer pyrmont professional, clients will entrust to you very personal information and it is important that clients have faith in you, and one silly selfie or tweet could destroy that trust. So that is the negative side of your digital life on line.
So how does a personal trainer learn how to use social media? Now remember we are trying to use social media to promote a business, we aren’t using social media to catch up with friends or organise a diner date, so just using social media is not going to cut it. Social media is constantly changing and has many more features than the casual user would ever use. I often buy books on social media apps, $25 for a book on a new app can be a very good investment. The aim of your digital life on line is to coordinate, consolidate and distribute.
It is possible to spend hours on line sending tweets, updating Facebook profiles etc, however this is not the aim. Your digital life on line is all about efficiency, spending as less time on line as possible. Anybody who enters your little area of the web should be able see who you are and alert you to their presence. Your web page needs to link to your twitter account, to your instagram account. It has taken me many hours to get my digital life on line organised, but it has been worth it.