What is SEO and how does it assist businesses become more visible online

Search Engine Optimization is a combination of actions that enable a website to rank highly with search terms that visitors use when seeking information online.

In the year 2015 many of us have completely moved away from using traditional communication channels such as TV, Newspapers, Television to help qualify our buying decisions. Google’s search engine has since grown into a global institution for individuals, communities and organizations to setup digital shop fronts to sell their services and offer assistance to others who require a job to be done or a problem to be remedied.

Being knowledgeable about how Google ranks website pages can enable enormous opportunities for people to thrive and achieve business success while working with the new age of digital marketing that we are all now living within. With this said most businesses and individuals tend to fall short of implementing the correct strategy for obtaining top rankings online, to get the best results what is usually needed are specialists who work in the field of SEO that can guide and adjust digital strategies so that everything works the way that would achieve the best result and success.

For all those that are new to the field of Google Search and SEO a great case study and example of it working is through reviewing a search term such as compensation lawyers which many people are looking at currently due to the Volkswagen class-action that has been in the media recently.

Usually when someone is searching for a particular topic, such as compensation lawyers, they will use a set of keywords which tend to be two to four words long that are submitted into the search container on the Google home page screen.

Google will then review all of the websites that have content that relates best to the topic and present them to the visitor. The websites that have the best content or who have implemented the best SEO strategies are the ones that tend to rise the highest on Google search.